UFC picks Venum to replace Reebok as exclusive outfitting partner

Dana White | Esther Lin, MMA Fighting

The UFC has made its decision.

The organization has decided to go with Venum as its exclusive global outfitting and apparel partner when the Reebok deal officially expires early next year, the UFC announced Friday morning.

The UFC will debut the new Venum fight kits in April 2021. It will also lead to more money for the athletes as the UFC stated in its release that it is adjusting the pay scale tied to its Promotional Guidelines program.

Reebok will still be the official footwear of the UFC until the end of 2021.

“We’re pumped that Venum will be joining us as our new exclusive global outfitting and apparel partner,” said UFC President Dana White. In a statement “Venum is an Iconic combat sports brand that understands the unique needs of MMA athletes. Franck Dupuis and his team at VENUM have the technical knowledge and experience that will produce world-class UFC Fight Kits and apparel. We’re looking forward to collaborating with them on this next evolution of UFC’s outfitting program.”