Half of Britons give up diets because they find healthy food 'boring', study claims
'Understanding how to create simple tasty dishes that stimulate all of the senses will help to change your perception of what it means to eat well'
One in two British people give up their health kick because they find healthy food “boring”, a new survey claims.
The study of people’s dieting habits, commissioned by food brand Tilda, found three in 10 believe just the thought of healthy food stops them from eating as well as they could.
It also emerged the average diet lasts less than three months before dieters revert back to their old ways, and three in 10 become bored of eating healthily within the first month.
Although two thirds of the dieters surveyed said they enjoy eating healthy food, 47 per cent said they find healthier cuisine “boring” compared to junk food.
One third said they miss the smell of unhealthy meals when they are in the middle of a health kick, and one in eight think junk food has a better texture than healthier alternatives.
Three in five think trying to eat healthily reduces the enjoyment they get out of eating.
Forty two per cent of those surveyed said chocolate is the food most likely to tempt them away from their diet, while a third find it hard to resist eating crisps.
Registered nutritionist and cookery writer Rob Hobson, who has partnered with Tilda, said: “Food boredom is a key factor for diet fatigue and the reason why many dieters quickly revert back to old eating habits.
“It’s clear from the research findings that our senses have a huge role to play in the food choices we make.
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